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中国联通携手bilibili进击二次元狂欢,线下主题展开启跨界创新之路!

2017-7-28 14:37| 发布者: admin| 查看: 6163| 评论: 26

  7月21日, bilibili举办的2017BILIBILI WORLD线下主题展会在上海世博展览馆隆重开幕。中国联通作为此次活动的合作方,携bilibili卡强势入驻展会,并通过炫舞表演、游戏互动、抽奖等一波又一波让二次元狂欢的环节,深度挖掘二次元产业,最大化释放品牌商业化价值。

 

 

 

 

  近年来,随着移动互联网化的进深,二次元产业蓬勃快速发展,逐渐成为助力品牌释放价值的舞台。中国联通也开启借力二次元产业之路,以空前的规模和优质的产品,吸引众多用户参与其中。

精准聚合,掀起二次元狂欢

  本次线下主题展,bilibili邀请了海外人气动漫歌手形成顶级阵容,聚合了以游戏、动漫爱好者为主的二次元年轻人加入,和大小动漫迷们零距离接触。除此之外,上海联通C-003展位还有炫舞、VR体验、游戏互动、抽奖互动等环节。一系列的活动体验,不仅展现了中国联通的品牌优势,吸引了众多二次元消费群体,还在原有的基础上,增加了联通业务的使用量,是二次元世界的再一次突破。

 

 

 中国联通的品牌入驻,实现了精准化品牌的品牌战略,大大增强了品牌的聚焦性和吻合度。其与bilibili强势推出的定向产品bilibili流量卡,以22卡、33卡、小电视卡3款不同层级的产品,满足不同二次元用户的需求,更是活动打破了“走马观花”的形式,采用“娱乐+互动”的模式,让参观者置身神奇的动漫世界中。

跨界融合,打造共享生态圈

  中国联通此次与B站的跨界合作,是一种独特开放的生态模式。通过聚焦二次元粉丝,最大化实现动漫IP的社交和体验价值。依托B站强大的IP开发经验和上海联通优质的产品资源,点燃二次元产业的爆点,不断推动联通业务的发展。

  通过不同的活动体验,打通二次元产业链,打造最全面的泛娱乐体验,中国联通与B站始终秉承着合作共赢的理念,今后也将与其他各方品牌资源一起不断创造二次元价值,共同推动二次元生态圈的融合与发展。


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