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有嘻哈决赛 奇秀直播5千万观看破纪录

2017-9-3 09:32| 发布者: admin| 查看: 6283| 评论: 21

中国有嘻哈节目自播出以来,话题性和关注度不断攀高,各类社交网络纷纷掀起一阵嘻哈风暴。8月31日晚8点,中国有嘻哈总决赛录制首次公开,GAI、Jony J、PG ONE以及艾福杰尼四强选手终极PK,争夺年度三甲席位。5200多万观众通过奇秀直播观看了总决赛录制现场选手个人秀环节,在直播间为选手疯狂投票打call,我们亲眼感受到嘻哈粉丝团的强大和热情。

半年积淀引爆收拾狂潮

600万人同时在线观看以及5200多万累计观看的数据,无疑证明这次奇秀直播与中国有嘻哈的合作是互利共赢的。作为爱奇艺旗下的直播平台,奇秀直播早在半年前就开始关注中国有嘻哈节目。无论是选拔主播参与海选,还是发布会直播,再到之后的节目录制探班和明星选手的互动直播,奇秀直播始终与中国有嘻哈保持高频次的互动,这累计超过20场中国有嘻哈主题直播和优质的用户运营,让奇秀直播积累了大量嘻哈受众,最终在半年后的决赛直播当晚迎来了直播间进入人次和流量的爆发。

产品优势强化互动体验

之所以取得如此好的观看效果,还与《中国有嘻哈》节目本身的高关注度分不开。《中国有嘻哈》是爱奇艺打通全站资源,倾全平台之力重点推出的中国首档 Hip-hop文化推广节目。吴亦凡、潘玮柏以及张震岳&MCdog 热狗四位人气和专业兼具的导师,让节目释放了巨大的明星效应,每一期都有数亿的点播量。PG ONE、GAI、VAVA、Jony J等许多才华横溢的嘻哈音乐人,在一轮轮比拼展示中也拥有了各自的拥趸。

无论是从音乐还是节目角度出发,受众的喜好决定着节目能否可持续发展。为了最大程度调动用户的参与积极性,节目组把年度三甲的选择权交到观众的手中,利用奇秀直播实时互动的优越性,开启有嘻哈全民玩的营销模式。奇秀也特地设置首充用户享受爱奇艺VIP会员,以及首充1元赠1元,充10元赠10元等福利,调动用户积极性。更为重要的是,奇秀直播一键9999票的技术优势,使他成为粉丝为rapper投票的首选,也让奇秀直播产品优势最大力度加持用户带来最完美的投票体验。

爱奇艺生态下的流量闭环

《中国有嘻哈》昨晚首次开启直播环节,5200多万观众在奇秀直播的通力引导下观看了选手个人秀环节,享受了一场嗨翻燃爆的嘻哈盛宴。在这样的决胜关头,无数粉丝在直播间不遗余力为心仪的rapper加油,累计投出超过600万票,为中国有嘻哈节目和奇秀直播创造了巨大的收益,成为中国有嘻哈流量变现的一次良好尝试。2小时直播时间里我们不仅见证了中国嘻哈文化的崛起,也见证直播对于提升综艺节目互动体验的巨大可能性。

其实,从中国有嘻哈节目40强出炉开始,奇秀直播都在比赛投票拉票环节中发挥着重要作用。Jony J、PG ONE、艾福杰尼等众多选手也在奇秀多次进行直播,互动交流拉近了选手与用户之间的距离,吸引和沉淀了大批有嘻哈爱好者,这些都为引爆总决赛录制直播蓄积了强大能量。

这股能量不会随着总决赛直播的结束而结束,数月以来的粘性互动已经培养了用户使用习惯,大部分用户通过爱奇艺垂直细分频道留存下来,有利于中国有嘻哈后续营销互动。《中国有嘻哈》决赛将在9月9日正式播出,想知道你支持的rapper能否进入年度三甲,就请关注奇秀直播更多精彩动态。


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