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在新零售的浪潮中 万店规模的迪信云聚为何力挺英米家

2017-12-22 16:44| 发布者: admin| 查看: 12041| 评论: 47

近日,主打新潮科技产品的英米家被各大主流媒体争相报道,各大颁奖典礼上也是频频现身。在“2017中国消费电子经销商论坛暨消费电子创新产品发布会”上,英米家荣获“2017年度消费电子经销商创新成就奖”,随后,在第一手机界研究会上斩获“智能体验新零售典范”,备受瞩目。更有消息指出,国内最大通讯零售资源整合平台迪信云聚一举成为英米家独家服务商,轰动通讯界。


迪信云聚作为国内最大的通讯零售资源整合平台,致力于打造一切以消费者极致体验为中心的最具竞争力的通讯零售门店。早在成立之初,就一直在深度研究如何打造新零售门店。此次双方的合作,不但是英米家的机会,也表现了迪信云聚进军新零售的决心。

未来,迪信云聚除了帮助合作伙伴门店优化现有传统盈利模式,同时也将携手云聚伙伴完成实体门店新零售模式改革,彻底完成实体门店从传统“售货中心”向依托大数据为核心的新零售卖场转型,提升门店盈利结构,提升门店进店客流,人群结构。

对与此次与英米家的合作,迪信通集团总裁兼迪信云聚创始人金鑫谈到五点合作的契机与未来发展方向。

一、英米家完成了从“场货人”到“人货场”的进化

传统开店先找门店,再抢占资源产品,最后考虑消费者。未来应是基于“人货场”的新商业逻辑,先定位目标消费人群,再提供能打动消费者痛点的产品和服务,最后“因货而定”销售场景。英米家优化或重塑了现有手机店“品牌、空间、品类、运营及营销资源”,从而建立自我核心竞争力。

二、英米技术升级成为新零售的发动机

未来的新零售实体,对互联网技术的依赖性逐步加强,如果不对互联网融入,必将面临被边缘化。据英米家联合创始人兼CEO區文生介绍,英米家通过重塑消费场景,创造人脸识别和去收银台模式,为消费者带来全新购物体验。并建立了独特的英米智慧零售系统,以海量的后台基础数据服务前端销售环节,将互联网思维、新技术与大数据融为一体,一改零售行业高人力物力消耗的痛点,重新梳理零售业庞杂的环节与流程,更高效、更精准,更便捷。

三、消费升级成为新零售前行的引力

居民消费购买力日益攀升,消费主体个性化需求特征明显,消费主权时代到来,对商品与消费的适配度提出了更高要求,同时对零售升级产生巨大的牵引力。

英米家主打“智能·潮品·体验”,通过新品类向消费者传递出全新的生活理念,营造更便捷、更高科技同时更具个性的新生活。在大数据的支持下做智慧制造,构画了5G时代的新零售,对整个手机零售行业的发展具有示范和启迪作用。

四、云聚携手英米家重构商业主体的价值排序

1、围绕新零售,我们所呈现的“新角色”,从传统的“卖货者”,成为商品的组织者和服务者;

2、所服务的内容,由单一的“商家-消费者”,而进化为多场景、多数据服务。我们应从“卖手机”思维中走出来,增加卖场的可逛性,融合新品类,塑造新价值;

3、单纯的买卖关系,需要演化为供需一体化的社群关系,也就是说,不能单纯卖货,还要维系客户关系。

五、云聚商学院成英米家有力侧翼

更值得一提的是,在双方的合作中,迪信云聚的核心竞争力——云聚商学院成为英米家有力侧翼。成熟的管理经验加上全新的零售模式,提供门店成列、员工培训、产品培训、营销策划、销售技巧以及运营支持、集中式训练营等成体系的服务,与英米家一起,共同打造新零售行业的新标杆。

单打独斗的时代不复存在,没有自主品牌的门店将被淘汰。迪信云聚作通讯资源整合龙头企业,首当其冲打造大平台。并拥有迪信通多年的零售经营经验,强大的平台资源整合能力,以及上万家云聚合作门店规模,更是将英米家这样强有力的资源输出到现有手机零售门店中去,坚持打造一切以消费者极致体验为中心的最具竞争力的通讯零售门店,接入英米家的迪信云聚必将推动整个手机零售行业的创新发展!


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