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店铺营销网:引领店铺消费升级

2017-12-26 11:59| 发布者: admin| 查看: 2399| 评论: 14

   商务部在2017全国商务工作会议媒体吹风会中透露,明年将全面启动“消费升级行动计划”。这是从上至下的消费升级的举措,作为店铺的经营者,是消费升级的实施者,谁能在这个过程做好,满足消费者的消费升级需求,就能在市场中胜出一筹。

    店铺营销网[slogan:店铺营销问答平台]于2017年12月建立。在店铺消费升级的过程中,有大型企业做靠山的品牌店铺,将有丰富的经营经验、成熟的营销策略、重金的客户回馈,进行消费升级的全面布局。为了让中小的门店商户也能在消费升级中,获得顾客,保持店铺的营收增长,店铺营销网就在这样的背景下成立了。

    店铺营销网(http://www.zhdp.org),以店铺营销为核心,打造店铺营销推广、店铺运营的问答平台。商户可以在店铺营销网上自由的提问,回答,发表,查询关于店铺营销、门店经营、营销工具等等内容,找到更多的店铺经营技巧,获取最新的店铺营销资讯。

    店铺升级的最重要的两个方面:店铺营销与店铺经营

    店铺营销方面,包括:新客营销、老客营销、传统营销、营销工具的内容,现有近千条关于店铺营销的问答及文章资讯,不仅通过问答的形式点对点的解决问题,还有详细的店铺营销经验的文章分享形式,汇聚各行业的店铺营销干货。店铺营销网能够帮助商户找到适合自己的店铺营销方法,学会从不同的渠道、场景触达到客户,做出消费者喜欢的千人千面营销,拥有精准营销顾客的能力。

    店铺经营方面,帮助商户优化店铺经营及对新科学的运用,不只是停留在往常的问候、出品、销售流程上。店铺营销问答平台将有层次和结构化地组织高品质的店铺经营内容,既有来自最新的数据经营、智能化经营、新零售经营,还将有店铺经营专家针对性的解答各行业店铺的经营问题,覆盖餐饮、丽人、酒店、娱乐、景区、零售等行业的全店经营问答及资讯。(以餐饮业为例:餐厅选址需要注意哪些问题?外卖怎么营销与管理?怎么开好餐饮店?餐饮出品好,却没有客流是什么问题?….)

    除此之外,还有最新的行业资讯,从方方面面解读行业趋势,帮助店铺商户抓住消费升级下的新机会点。

    店铺营销问答平台(http://www.zhdp.org/questions),汇聚店铺推广、新客营销、老客营销、店铺经营、营销工具、行业资讯等内容,实现全店矩阵布局。将强化店铺的营销推广方案,实现店铺的个性化高效精准营销,并全方位赋能店铺,全面推动线下店铺行业消费升级。

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