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艾瑞回应大姨妈质疑:数据来自第三方网民行为研究数据库

2018-1-5 21:02| 发布者: admin| 查看: 7838| 评论: 22

     1月4日下午,第三方数据机构艾瑞针对大姨妈App对报告数据的质疑,作出官方回应,回应称《中国女性生活形态研究报告》涉及美柚APP月度覆盖设备数、月度总有效使用时长市场份额数据,是由艾瑞mUserTracker 第三方网民行为研究数据库提供,与合作方没有关联。艾瑞已进行内部复核审查,确认符合艾瑞对第三方市场分析研究的工作规范,数据结论可以代表艾瑞对该行业的研究结论。

        2017年11月,艾瑞发布了《中国女性生活形态研究报告》,报告显示:2017年1—9月份,美柚App的月度独立设备数超过3400万台,覆盖了使用经期管理类App接近80%的独立设备;月度总有效使用时长超过6000万小时,占据了经期管理类App使用总时长的95%以上。

        4日上午,大姨妈App公关负责人回铎在朋友圈发布动态,炮轰艾瑞歪曲事实出报告,并在最后攻击艾瑞集团总裁杨伟庆及其家人。

        艾瑞在4日下午发布的声明中解释道,针对“占据了经期管理类app使用总时长的95%以上”的分析结论,是基于艾瑞mUserTracker第三方网民行为研究数据库,长期跟踪分析的13家提供经期管理功能的App产品,在2017年9月的统计数据获得。数据显示当月13家行业App总使用时长6356.17万小时,美柚App贡献 6058.87万小时,行业占比95.32%。并特别提醒广大企业注意,不同产品理念和服务内容上的差异,尊重每家企业的差异化经营,共同关注女性垂直用户需求,用产品和服务获得市场的认可。

        据了解,近年来,国内女性网民数量稳步攀升,已达到相当的规模,女性的社会地位也在日渐提高,她们在社职场和家庭都发挥着越来越重要的作用。因此,艾瑞从女性各人生阶段的生活形态出发,分别呈现备孕,怀孕,做妈妈以及女性其他人生阶段的关于生活、事业、消费、交友、育儿等方面的需求。


以下是报告中数据引用:
 


大姨妈公关负责人发朋友圈质疑艾瑞数据:





艾瑞发布的声明:



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