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中国好WiFi:盛天网络连乐无线获2017WiFi产业年度产品奖

2018-1-24 16:42| 发布者: admin| 查看: 5201| 评论: 15

第五届中国WiFi产业峰会(2018白马湖峰会)近期在杭州隆重举办。中国好WiFi年度盛典同期进行。盛天网络连乐无线荣获2017WiFi产业年度产品奖。

中国好WiFi颁奖盛典,旨在对本年度为WiFi产业做出突出贡献的企业及个人进行表彰。同时探索和分析现阶段WiFi行业最新技术方向、商业模式、运营模式,探讨新的WiFi行业思路,推动行业新的发展。作为产业发展的核心引擎,此次产品解决方案的评选也备受瞩目。

连乐无线是在基于高质量无线硬件方案基础上,为公共上网场所提供的无线互动营销解决方案。在为商户提供优质稳定的无线网络服务的同时,搭配广告发布系统,结合多元化的网络认证方式,通过微信微博为商户助力营销等,带给商户及渠道全新的网络体验和更多的营销策略。

其产品的优势及特点集中在高质量无线覆盖;智能无线管理;可控的多模式认证;最佳本地WiFi娱乐体验等方面。

盛天网络联盟发展部 王轶副总监表示,盛天网络作为一个纯粹的互联网企业,我们擅长的是商业产品的规划,用户数据的深度分析以及持续的运营和产品迭代能力。连乐无线自上市三年来凭着不懈的努力和自身优势的融入,在商用WiFi领域中走出了一些差异化运营的路线。在行业洗牌的过程中“幸存者“都有一个共同点,就是产品商业形态的多样化以及所服务行业的垂直化,而不仅仅局限于WiFi产品本身。

如果将行业的发展分成三个阶段,从入口到场景,流量生意的本质并没有改变,而到当下,WiFi的场景属性在线下流量获取上的价值已经被认可,且实实在在的被运用。数据带上场景属性之后,对业务的驱动能力也不再仅仅局限于纸上谈兵。围绕着入口、场景、数据,WiFi行业的从业者越来越精分,各自都能找到适合自己的切入点,发挥长板。王轶表示,这一两年行业细分领域的从业者应该会引来高速发展的机会。

连乐无线一直以来致力于泛娱乐消费场景的服务,从网吧、休闲娱乐场景、酒店宿舍等封闭式场景到时下针对年轻群体出现的手游吧、综合娱乐体等,其主要用户群体锁定在18到28岁。结合盛天网络在泛娱乐产业的商业产品能力,以WiFi作为入口,得以带给C端用户更丰富的娱乐体验,也为合作伙伴提供了更丰富的运营手段和变现能力。

2017年是WIFI产业理性发展的一年, WiFi的垂直集成方案得到更加广泛的应用,产业生态日益健康。

未来,商业用地的成本会越来越高,实体商业的经营模式会更多样化,而WiFi如果想要在商业场景中发挥更大的价值,势必要与场景进行更加深度的结合,在移动终端和网络成为人们生存必须品的今天,作为线下流量主要入口之一,需要为实体商业的运营带来更多的可能性。


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