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盛大游戏董事长王佶:新文化产业成推动经济增长新引擎

2018-2-11 15:51| 发布者: admin| 查看: 10044| 评论: 30

游戏,已经超越了一个行业的范畴,成为当下全世界一种主流的生活娱乐方式。特别是中国,经过数十年的飞速发展,已经成为了全球最大的游戏市场。另一方面,游戏市场也迎来了加速变革的时代,对于游戏行业未来的发展方向,盛大游戏董事长王佶在2月8日举行的盛大游戏年会上做出了判断。在王佶看来,游戏行业未来将演变一个“快乐产业”和“新文化产业”。

“我们要解决这一代乃至下一代中国人如何快乐的问题”

针对“快乐产业”,王佶谈到:上一代人已经解决了中国人的温饱问题,我们要为这一代乃至下一代中国人解决如何快乐生活、如何美好生活的问题。通过我们所从事的事业去感染世界所有人,它的核心词则就是快乐。盛大游戏、盛大游戏人正是为快乐而生,为美好生活而生。

盛大游戏董事长王佶

游戏行业也用其惊人的生长速度,肩负起了解决人们如何快乐以及如何美好生活的使命。2017年,中国游戏产值达2000亿,同期电影产值五百亿,整个图书、出版的市场产值为八百亿。也就是说,游戏产业作为一个新兴经济体,已经超越众多已经发展几十年的其他文化产业。此外,在游戏产值的构成中,包含了480亿的游戏出口总值,在出口产值数据上,中国的小说、影视、舞台剧等产业都没有达到这样一个高度。

传递中国文化 肩负和思考新文化产业的使命感和荣誉感

在游戏产业发展的新趋势中,王佶也总结出“新文化产业”的关键词,并且提出从事新文化产业必须要有产业的使命感与荣誉感。王佶表示,游戏行业已经成为文化产业中真正的龙头。从更大范围来讲,游戏行业已经改变了世界跟中国对话的方式,通过游戏展示出中国人的快乐生活方式,带给全世界中国的人的自信、中国人的快乐文化,新形象、新名片,以游戏的方式与全世界进行新的对话。

王佶在盛大游戏年会现场颁奖

而新文化的荣誉感,更多是针对产品的内容,比如电影行业也有色情、暴力。而游戏本质也是互动娱乐软件,将游戏内容呈现而出。王佶在年会演讲中提到,游戏在开发的过程中,必须在内容上保证为健康、快乐、上进的文化。盛大游戏作为游戏行业的开创者之一,过去与政府共同开发游戏的分级管理系统、防沉迷系统等规则模式,并在今后也一定遵守这样的准则与政府保持密切沟通。随着用户规模的不断增长,在坚持内容优良的基础上,游戏从另一个维度上也打开大家新的思维、交互方式,相信未来的游戏只会更美好、更丰富。

盛大游戏董事长王佶

王佶认为,以游戏产业为代表的新文化产业将成为推动经济增长的新引擎。盛大游戏处于新文化产业之中,要肩负和思考新文化产业的使命感和荣誉感。作为持续引领行业发展的排头兵,盛大游戏未来通过努力并不断坚持,努力成为新文化产业的龙头。


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