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当“比心手势”邂逅QQ-AR:年轻人的社交场景再度被颠覆

2018-2-11 16:29| 发布者: admin| 查看: 5708| 评论: 17

狗年春节将至,年味儿愈来愈浓。如何让已被手机“附身”的年轻人,积极地参与到过节走亲访友关系链中去感受节日祥和气氛,成为了腾讯QQ最在意的事。借助前沿的AR技术,腾讯QQ将年轻人喜欢的社交语言——“比心手势”浸入到节日符号中,玩了一次温情“把戏”。

扫手势送祝福,QQ-AR首创

QQ-AR此次上线的AR扫手势玩法中,除了“手势”有了创新,采取“比心“这一时尚的玩法之外,还为”比心手势“赋予了贺卡与祝福的含义,用户只需模仿出“比心”手势,并用手机QQ扫一扫功能扫描,即可开始制作AR贺卡送出专属的文字或者视频祝福。

收到贺卡的那一方如果想看到亲朋好友的祝福,也可以通过趣味的“比心“手势这一动作,去查看收到好友送给你专属的祝福,在感受好友祝福的同时,用户可以继续定制自己的祝福,将”比心“继续传递给下一位朋友。

如果还不会比心,那你可以跟着因《致我们单纯的小美好》而走红的沈月,来学习一下如何参与到QQ-AR贺卡的制作:只要大拇指和食指交错重叠,就能给出“比心手势”,接下来用QQ扫一扫功能即可轻松识别!

QQ-AR此次推出“比心手势”送AR贺卡活动,是继“QQ-AR传火炬”、“LBS+AR天降红包”后的又一次创新。同时,也是QQ-AR在手势识别上的再度进阶。AR与地理位置结合后,此次QQ-AR再次结合热点,将手势识别融入到这场送祝福的春节活动中。

AR怎么玩,关键还得看社交

除了QQ-AR的可玩性之外,QQ的社交关系链也成为AR技术普及的最大优势,手机QQ的所有用户都能通过“比心手势”收发AR贺卡,并且体验的方式也超级简单。不需要点击任何链接,只要用QQ扫一扫“比心”就能让春节祝福跨越时间和空间。

而好友只需同样的通过比心手势,就能让好友隔空感受到满满的暖意。并且这和传统贺卡不同的是,QQ-AR贺卡是基于QQ本身的社交链进行发送,不浪费一张纸。

这款有趣的贺卡目前已经上线。而这并不是QQ第一次通过AR等技术与互联网社交结合,早在2016年奥运期间,全民就兴起“用AR传QQ火炬”的热潮,用户通过扫描AR识别图来进行AR火炬传递。外媒称:“这是中国社交软件首次应用AR技术,为未来AR社交开启一场伟大的试验。”

而这次的AR红包,更加具有社交属性。基于大众喜闻乐见的”比心手势“,通过QQ社交关系链让大家玩起来。这意味着,QQ在重构着大众的工作、生活及社交方式。将流行的AR与移动互联网结合后,碰撞出意想不到的创意功能。显然,在QQ的努力下,AR技术会更加快速用于社交领域,为年轻人带来更多好玩、有趣的花样玩法。

当AR技术的迅速落地,QQ利用自身的年轻社交因子,将继续颠覆大众的社交场景,让AR社交成为未来大众社交的新方式。

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