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美团小哥强怼滴滴外卖,不知道能坚持到什么时候

2018-4-8 17:33| 发布者: admin| 查看: 3283| 评论: 6|来自: 大众生活网

早在滴滴外卖开通无锡试运营之前,其对外贴出的万元月薪“忠诚”骑手招募令就吸引了不少人的关注,滴滴也对外宣称有许多其他平台的骑手被薪资诱惑,跳槽过来。然而事实却并非如此,近日权威媒体第一财经记者对美团外卖骑手的一段采访视频发布,视频中骑手坦言绝不会被所谓高薪诱惑,追求更长远、稳定的工作,并不看好滴滴外卖未来的发展。

“比快钱更重要是稳定和长远”

随着我国外卖行业多年来的成长发展,无论是平台、用户,还是商家、骑手,市场中各方参与者都日渐成熟与理性。采访视频可见,面对记者提出的“如何看待滴滴上线外卖?”的问题,美团骑手很坚决地表示虽然知道滴滴给出的底薪较高,但不会选择跳槽,美团的订单数量较多,每个月收入也都在万元以上,而且收入、工作都十分稳定。何况以外卖从业者的角度来看,未来一定依旧是美团占据主流市场,滴滴外卖能否长远发展还是个问题,自己追求的是相对稳定、安定的生活。

据了解,采访中骑手的态度、观点代表了该群体绝大部分人的选择。何况面对的是滴滴这样一家有着压榨司机黑历史的公司,当年争夺出行领域时通过短暂的高薪、高补贴吸引司机,待业务稳定后立即大幅降低或取消补贴。绝大多数骑手都不相信、也不看好滴滴,认为其一定会故伎重演,“月薪过万”只是噱头,过后遭殃的恐怕还是骑手。比起短期的暂时性利益,骑手渴望的是长久稳定的收入、有成长空间的职业平台、有人性有关怀的团队文化,在这些方面,美团外卖等知名平台的投入与表现则要比滴滴外卖出色的多。

 

骑手忠诚皆因强大的团队文化

美团外卖作为知名平台,长期占据我国外卖市场份额第一的位置,战略、管理、运营能力一直是美团外卖的优势,而忠诚的用户与不离不弃的骑手才是其有此成就的重要基石与核心元素。用户、骑手与平台的关系往往是相互影响、相互作用的,美团外卖始终重视用户、骑手的利益,近年来更是不断改善骑手工作体验、助力骑手职业发展。正是这种持久的团队关怀与企业文化塑造了美团外卖骑手的超高忠诚度,也成为了美团外卖稳定发展的核心动力。


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