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滴滴外卖强制上线商家 李逵李鬼傻傻分不清楚

2018-6-6 23:11| 发布者: admin| 查看: 8139| 评论: 418|原作者: 转载|来自: 互联网

61日滴滴外卖登陆南京,引发南京市民的“薅羊毛”热情。然而,上线仅仅数日,滴滴外卖平台就先后曝出,在商家不知情的情况下强制上线的情况,事件涉及望湘园、和必德大食堂等知名餐饮企业。针对这一事件,记者特意进行了调查采访。

未经同意,品牌餐饮商户“被上线”

滴滴外卖在南京开城前曾高调宣将以品质美食为主,会引入包括望湘园等在内的全国餐饮连锁知名品牌。然而,61日当天望湘园在其官方微博上发布了一纸公告,称其“未跟美团外卖/饿了么/百度平台以外的任何第三方平台合作,请未经许可上线平台尽快完成下线”。显然,之前滴滴外卖平台上的望湘园是“被上线”的。

无独有偶,记者走访发现,另外一家餐饮企业和必德大食堂也同样被滴滴外卖平台悄悄强行上线。餐厅负责人告诉记者,和必德大食堂是一家连锁餐饮企业,在南京拥有多家门店,此前滴滴外卖有派人过来邀请接入平台,但公司并未同意。然而,在滴滴外卖南京开城后却突然发现旗下四家门店都出现在了滴滴外卖的平台上。

对此,法律界人士告诉记者,滴滴外卖未经商家同意,强行上线开店运营,这本身已经属于不正当竞争行为。同时,利用未接入平台的品牌商家影响力吸引用户,这也涉嫌虚假宣传。

强制上线弊端明显,存食品安全隐患

未经商家同意便擅自上线,不仅对商家造成了伤害,同时对用户也会构成食品安全威胁。假设商家被强制上线,明明没有接单,但是平台上每天却有大量的订单产生,那么这些订单是谁下的呢?然后又会是谁来接单呢?

对此,行业人士告诉记者,此类订单产生一般会有两种可能。一种是由一些缺乏资质的小商户,冒名顶替大品牌餐饮企业接单。这样的外卖食品不仅质量难以保证,还会存在严重的食品安全隐患,对于消费者的身体健康有极大的危害。

产生订单的另外一种可能则是,平台自身为了业绩好看而故意刷的单。之前无锡外卖大战时,就有媒体报道滴滴平台曾出现商户一夜之间订单十倍的不正常现象,被指为做业绩刷单。

该分析人士告诉记者,像此类商户被上线、并产生订单,很可能是滴滴外卖的商务人员为了冲业绩所为。但即使不是官方默许甚至怂恿,出现这种问题,滴滴外卖平台本身也具有监管缺位、把关不严、存在制度漏洞问题的责任。



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