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独家IP改编剧《扶摇》重磅上线 阅文女频扶摇直上领跑业内

2018-6-20 14:00| 发布者: admin| 查看: 3691| 评论: 20

 6月18日,阅文独家IP改编电视剧《扶摇》登陆浙江卫视周播剧场及腾讯视频,于每周一至周四晚10点两集连播。该剧由柠萌影业、柠萌悦心、腾讯视频联合出品,杨幂、阮经天领衔主演,刘奕君、王劲松、高伟光、张雅钦、胡可等实力加盟,共同演绎少女扶摇历险五洲、披荆斩棘对抗命运的传奇故事。高燃剧情加精良制作,《扶摇》一经播出便人气急升,有望成2018年度又一爆款收视大戏。

  

  高品质原著IP 助力改编剧收获高人气

  近年来,关注女性情感体验、反映女性成长的女频作品渐成市场热门。凭借在IP改编上的天然优势,女频网文的内容价值日益凸显,迎来全新的发展机遇。而IP本身的质量和影响力,则成为IP改编剧脱颖而出,收获高人气、高收视的关键。

  电视剧《扶摇》改编自小说《扶摇皇后》,是阅文旗下潇湘书院金牌女作家天下归元的经典力作。该作在阅文集团旗下潇湘书院连载期间,凭借宏大的故事格局,惊心动魄的权谋设计,屡屡打破网站古言类作品订阅纪录,点击量超百亿,收藏量达数十万。收获超高人气的同时,《扶摇皇后》更以高品质内容获得“2011全国优秀女性文学奖”“镇江市政府文艺奖”等多个奖项认可,奠定了雄厚的粉丝基础和广泛的社会影响,为后续的IP影视改编打下坚实基础。

  

  (阅文旗下潇湘书院金牌女作家天下归元)

  以《扶摇皇后》为代表作,作者天下归元成古言女强文的杰出代表,凭借《凰权》《燕倾天下》《帝凰》《千金笑》《凤倾天阑》《女帝本色》等多部精品,斩获 2017年第二届“中华文学基金会茅盾文学新人奖”。同时,天下归元作品的IP价值亦被业内看好,至今,上述7部由天下归元创作的阅文集团独家版权作品,已全部进行了改编授权,涵盖影视、游戏、动漫等领域。其中,《凰权》改编电视剧也播出在即。

  

  (《扶摇皇后》出版图书常居青春文学畅销新书榜首)

  阅文女频“扶摇直上” 引领行业持续发展

  

  (阅文集团旗下六大女频品牌成读者、作家首选平台)

  为进一步满足女性向市场多元化、精品化的需求,阅文女频近年来强势发力,以“扶摇直上”之势蓬勃发展。目前,阅文集团旗下拥有起点女生网、云起书院、潇湘书院、红袖添香、小说阅读网、言情小说吧等六大女频原创文学品牌,已经成为女频网文读者的首选平台。通过全面、完善地保障作家收益,并加大专业的扶植力度,阅文在女频领域得以实现创作者持续涌入、作品品质不断提升及IP价值的遥遥领先。同时,阅文对女频作家、作品及IP改编的推动,正在不断地扩容市场空间。

  据速途研究院《2017年网络文学年度报告》显示,2017年女频网络小说热搜TOP10中,阅文旗下作品独占9席。而在IP改编领域,以“IP共营合伙人”制度为核心,阅文向下游授权或直接参与改编制作了一批优质女频IP,其中既有《琅琊榜》《扶摇皇后》《他来了,请闭眼》《凤囚凰》等树立了行业标杆的经典之作,亦不乏《萌妻食神》《双世宠妃》《国民老公带回家》《半妖倾城》等新锐佳作。这些作品囊括古装言情、历史权谋、悬疑侦查、现代言情、传统美食等多个类型,加上即将播出的都市商战类作品《你和我的倾城时光》、穿越奇情类作品《炮灰攻略》等改编剧作,阅文女频作品发展日趋多元,满足了不同的市场需求,成女频IP最强培育阵地。

  以优质IP带动女性向内容繁荣,以品质化改编反哺平台发展。面对正在到来的“她时代”,阅文集团将立足内容优势,持续用精品女频内容扩大全产业链市场空间,创造新的经济增长点,真正引爆“她”经济。


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