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盛大游戏携手国家文物局 扶持本土文创力量

2018-7-16 11:51| 发布者: admin| 查看: 5127| 评论: 239


 7月11日,由国家文物局指导、中国文物保护基金会主办,大运河文化带文化遗产创新设计大赛正式启动。同日,盛大游戏迈向新文创领域的首发力量,“文物加”APP也同步亮相。该产品作为大赛报名与作品提交的官方指定APP入口,将于近期正式登陆各大应用市场。

 

 文物加APP

 

 越来越多的珍贵文物因文创而重获新生,盛大游戏CEO谢斐对外表示:“我们一直以来致力于打造文创IP,重视新文创生态的战略布局,不断追求文化价值与产业价值的良性循环。在这次文创赛事中,盛大游戏将为优秀文创作品提供展示及传播平台,以‘互联网+中华文明’反哺文化遗产保护及数字化合理利用。”

 

 在文化大发展的热潮中,因地制宜找到适合文物本身特点的文创发展路径,是当下亟待解决的课题。随着“文物加”APP上线,盛大游戏开始全力扶持本土文创力量,将高清数字化技术投入到传统文化资源的活化中去,并帮助众博物馆实现数字化。同时,将在APP上展示、宣传、利用文化遗产资源,大力传播中华文化。盛大游戏与国家文物局文博智慧云的联手,是利用互联网资源及数字手段传承传统文化的新尝试,力图挖掘出更多文物背后的文创价值。

 

 “当文物遇上设计师的巧妙创意,就需要产业为其进行市场转化,盛大游戏作为大赛的战略合作方,将为文创力量提供推广、新媒体、产业对接等服务。”盛大游戏副总裁陈玉林介绍道。据悉,紧随文物加APP的上线,盛大游戏还将推出寓学于乐的功能游戏,基于对中国非物质文化遗产进行数字化复原以及保护,发掘文物价值,将艺术、传统文化、教育和游戏性相结合,让中华文明真正“活”起来。

 事实上,在巩固游戏领域优势的同时,盛大游戏已将新文化产业生态圈列为了公司全新的战略之一。“文物加”APP、功能游戏、文旅结合、衍生品开发、文物IP孵化等多个方向,都是盛大游戏新文化战略下的重点开发方向。

 

 

 盛大游戏

 

 据了解,盛大游戏近期将公布一系列与各级博物馆及文化、旅游机构携手合作的新动向,并发布数款寓教于乐的功能游戏。与国家文物局等机构携手合作,并推出的“文物加”APP,成为盛大游戏扶持文创产业的先锋力量,也是其新文化战略下重要的一大步。


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