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玩客云+小米有品“双爆”效应:1小时售罄!

2018-8-15 16:49| 发布者: admin| 查看: 4416| 评论: 202

  8月15日上午10时,暑期看片神器——玩客云在小米有品上正式开启售卖,仅1小时过后,小米有品的玩客云购买按钮呈现“已售罄”样式。所有上架的玩客云,在众多小米有品用户和玩客云粉丝的激烈抢购中,全部售罄。
  页面显示,玩客云目前再次进入预约状态,第二轮将于8月22日10点限量开售。
  玩客云售卖热潮蔓延
  尽管自开启预约多日前就开始与迅雷方面积极协商大量备货事宜,今日开卖时刻一至,小米有品仍延续了爆款玩客云一如既往“秒空”的售卖传统。
  此前,玩客云在自家官网和京东商城的长期售卖过程里,始终延续着上架即被疯抢一空的热售状况,多次登顶京东智能硬件品类销量及销售额冠军席位,并已累积了超过3500万预约购买粉丝们。在上市开售将近一年后,玩客云登陆全新平台——小米有品的本次首轮售卖,销售热度并未有丝毫减退,且新增预约及购买人数又进一步加大了其市场热度。
 
  针对玩客云蔓延至小米有品上的售卖热潮,市场人士分析指出,一方面,可由此看出整个市场对玩客云的需求仍然高涨,无论是强大的私人云盘综合功能,还是近期格外被推崇的看片神器功能,都让玩客云持续受到市场青睐;另一方面亦证明了,小米有品的“精品”、“爆品”售卖模式及用户渠道,正与玩客云的产品体质极为匹配,双方强强联手的模式还将延续下去。
  拓展零售渠道 提升用户体验
  值得注意的是,玩客云此次与小米有品的强强合作和热卖表现,还揭示出玩客云在销售渠道方面的新拓展方向。两者的强强联手售卖,被视为是在继玩客云与及京东之家合作之后,在零售渠道方面的又一次重要尝试。坊间的猜测是,未来,在当前各渠道上如火如荼的售卖之外,玩客云还将在零售渠道上谋取新发展。
  一个半月前,玩客云与京东之家宣布达成合作,玩客云自此正式入驻京东之家多家店面,以定制化的爆品新零售模式为广大用户粉丝们带去最优质购买及售后体验。眼下,在京东平台之外,玩客云又进驻小米系新零售战略渠道——小米有品,与其达成“精品”、“爆品”售卖模式合作。
 
  另外,从8月13日起,用户已经能够在苏宁818活动页面上找到这款年度爆款看片娱乐神器,进行预约购买,接下来还将于8月18日登陆苏宁易购南京新街口旗舰店。至此,玩客云已与当前最主流的两大零售平台和科技产品领域的精品电商平台达成深度售卖合作。
  联系到3C智能产品未来必将重视全程购买体验的新趋势,不难推测出玩客云对于未来零售渠道的全新拓展思路。一方面,无论是与京东、苏宁还是小米新零售平台的合作,自身即为“爆品”的玩客云,在与这些强零售平台的合作中,与后者达成粉丝交换效应;同时,在强强合作中,也能最大程度为用户提供从购买便捷度、到售前售中产品功能体验、再到售后高效服务响应的全程优质体验,这将是3C智能产品赢得未来市场的重大法宝。

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