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“游戏+”领跑QM数据榜,斗鱼独播SLI黄金大奖赛成官方指定积分赛

2018-8-28 16:53| 发布者: admin| 查看: 3734| 评论: 267

 绝地求生PGI全球邀请赛硝烟仍未散去,国内吃鸡玩家在为OMG夺冠狂欢之际,825日,绝地求生又将迎来另一个世界级赛事,第二届绝地求生Sli全球群星联赛将火爆来袭。行业首屈一指的直播平台,斗鱼与IMBA达成深度战略合作,拿下了本届SLi全球群星联赛的独播权,这也意味着斗鱼将会为国内观众带来本届赛事的全程独播。

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Sli全球群星联赛是继PGI全球邀请赛后的的又一大精彩赛事,并且有斗鱼这样的大平台进行直播,想看绝地求生赛事的水友们,来斗鱼看Sli全球群星联赛会是一个不错的选择。

斗鱼的自制赛事——斗鱼黄金大奖赛更是成为了PCPI的指定积分赛,这也开创了以直播平台自制联赛身份成为官方指定积分赛的先例。

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斗鱼黄金大奖赛作为斗鱼直播的优秀自制赛事,已经取得了非常优秀的成绩,斗鱼黄金大奖赛第四季,1.02亿的总观看量,突破331万的单场热度和56万水友贡献的累计超过230万的弹幕量,多个品牌成为赛事冠名商和合作品牌。据了解,本次赛事为斗鱼创造的营收高达数百万。还有DSL斗鱼超级联赛,作为斗鱼自制的一台第三方综合性电竞赛事,DSL囊括了十三款热门游戏,累计观看人次超过了1.11亿次,最高同时在线观看人数突破245万,直播间最高热度达465.3万,累计弹幕总量523.6万。在填补国内第三方综合性电竞赛事空白的同时,也通过轻重电竞融合与泛娱乐属性的斗鱼直播节IP相结合的形式,吸引来自各个层面的用户去关注电竞赛事。通过自制赛事,不仅能为平台输入更多的优质内容,也能打造属于平台自身的赛事IP,挖掘更长尾的商业价值。

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自制赛事规模的不断扩大,影响力也会相应提升,发掘人才的力度自然也就水涨船高。一系列自制赛事吸引了大批电竞人才参与其中,报名门槛的降低,使得参赛成员不再局限于职业选手,而是涵盖了各种年龄段、各种职业的电竞爱好者,这样符合斗鱼所力推的“全民电竞”的发展思路,这种超前的思路,让斗鱼在众多直播平台中脱颖而出。

在电竞行业火热发展的当下,电竞赛事无疑是游戏直播中最优质的内容之一,电竞与游戏直播相辅相成,只有将二者更好的结合在一起,才是两个行业的共同未来。斗鱼直播也以此为契机,同时为了更好的培养新人,开展了大量的自制赛事,努力的贯彻“全民电竞”的思路。从目前取得的效果来看,斗鱼直播这条“全民电竞”的道路,无疑是成功的。

近日,国内具有权威性的移动互联网大数据公司QuestMobile公布了行业相关统计数据,数据表明,斗鱼APP在今天第二季度的三个月份中MAU分别达到了4045万、3950万和4160万,同比增长52%38%42%,从去年下半年开始斗鱼平台的月活跃用户在网络直播领域内就处于绝对的领先地位。而在其他平台中,包括二季度上市的平台在内,表现最好的单月增长率尚不足30%,此外众多二三线平台呈现出明显的下降趋势。

图片17.jpg

 

众所周知,绝地求生自上线以来,就赢得了玩家的青睐,在全世界掀起了一阵“吃鸡热”。斗鱼看准时机,充分把握了机会,推出了黄金大奖赛。作为国内首个由直播平台打造的绝地求生自制赛,黄金大奖赛自创办以来就深受粉丝追捧、好评如潮。如今黄金大奖赛已经举办了四季,而黄金大奖赛被列为官方指定积分赛,更是从侧面反应了斗鱼强大的赛事运营能力以及直播行业的霸主地位。


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