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大数据加持,汇通达助力农村产业互联网生态蝶变

2018-12-25 15:54| 发布者: steven| 查看: 2124| 评论: 228

     商业上的强烈“震撼感”,总是在对比中迸发而出。

  在今年汇通达双11乡镇购物节中,位于浙江宁海力洋的小谢家电,在开业活动当天销售额突破31万,做了相当于平时1个月的销售额。

  坦白说,小谢家电的“巨变”仅是汇通达赋能10万+乡镇会员店的一个缩影。一份最新的数据显示,截至11月28日,汇通达销售额突破300亿,经营范围已覆盖20个省、1.7万余乡镇,同时还带动了近50万农民创业、就业,整个服务网络惠及7000万农民家庭,覆盖3亿人口。

  众所周知,当新零售进入下半场,在产业互联网转型升级的大潮中,以大数据和科技振兴农村商业流通的结构、体系,是各大互联网巨头鏖战的主战场。

  汇通达无疑走在了前列。但从更深层的角度看,在“乡村振兴”战略背景下,汇通达作为农村电商领域里唯一的独角兽,在承担了龙头引领作用的同时,也激发了更多乡镇夫妻店的转型升级热情,为乡村振兴注入了更多的动力。

运营方式革新,大数据赋能乡村夫妻店

蝶变1.jpg 

  大数据的运用首先聚焦于建立乡村数据大屏,这在“缺乏农村家庭大数据和农村家庭基本不上线”的现实情况下,是一个具有价值壁垒意义的战略。

  汇通达的做法是,依托于其覆盖全国20省17000镇及10w+乡镇店的线下场景、人群和服务体系,汇通达将所有场景的数据进行综合,从而建立起乡村数据大屏——这是汇通达根据“农村家庭上线很少”的现实情况而做的一套系统。

  有了乡村数据大屏,怎么让乡村夫妻店更好地经营?汇通达为每一个农村家庭做了200多个标签,按照农村家庭消费的需求、保险、旅游、医疗等信息,作了10大归类,基本涵盖了农村人、田、生活、生产需求等,挖掘可以创造价值的关键增长点,并以10万多的乡镇店为核心进行产业化服务,以此重构农村产业链。

  基于以上标签和分类,汇通达还做了89个服务于乡村实体流通和服务的方案,然后通过汇通达的智慧门店系统推送至夫妻店前端,让其日常经营和服务工作变得简单,更精准高效地服务于当地农民家庭。

  “以会员店为中心服务农村家庭的资源和需求,这是我们背后的巨大逻辑。因为农村的家庭里面技术资源也是需求方,他的资源可以变现,需求可以被挖掘。高效精准满足每个家庭的需求,把他的资源变成他的资产和现金。这是汇通达商业模式要做的核心工作和重点。汇通达副总裁兼CTO孙超表示。

“5+”到“5帮”,农村产业互联网生态蝶变

  我们都知道,农村电商是一个大市场,但相比城市,还有很大的提升空间。因而,怎么通过“互联网+科技的方式振兴农村商业流通的结构、体系,是释放农村生产力,激发农村网络消费潜力,乃至振兴乡村的关键所在

  如果说,面向城市居民的电商平台是一门自发的生意,那么专注于构建农村电商生态的汇通达则在商业之外,更多了一层创造社会价值的意义。

  一个“平台+乡村店”的商业模式呼之欲出——平台就是汇通达,店是农村的乡镇夫妻店,助其收获高体验、高售后高物流“三高”效果——一如既往地体现了汇通达的商业逻辑:市场化下的务实与高效,通过互联网的方式对广大乡镇店进行链接、赋能、提效,以服务几亿农村家庭

  就在互联网巨头们遭遇农村电商领域里的“水土不服”之时,汇通达率先给出了一个产业思路。与传统的商贸逻辑不同的是,汇通达通过产业赋能的方式,为乡镇店提供“5+”赋能(+工具、+商品、+金融、+活动、+社群)全方位服务,以信息技术和互联网手段赋能乡镇店,使其获得数字化经营能力和互联网化经营网络,构建农村新经济流通生态圈,做大农村流通的“产业路由器”,将夫妻店打造成促进镇域经济内生成长、良性发展的“造血机”,进而构建农民致富的“新商路”。

  而在今年初,汇通达基于对农村大数据的运营,对于对农村资源价值增长点的挖掘,这个产业思路进阶为“5帮”战略,即帮卖特产、帮找工作、帮装光伏、帮送快递、帮租房地,尝试以会员店为支点,让农民的资源变成资产、变成收益,全面经营农村资源与需求,打造产业扶贫富农新样本和乡村商业流通的基础设施平台。

      未来,汇通达将对乡村大数据进行深度开放与协同,基于农村的地区差异性,构建每个省份所有的人、田、物流等信息的数据样板,通过科技和数据赋能的方式更好推动各地区农村市场的发展,助力农村产业互联网生态蝶变。(张垒)


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