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中影光峰助力横店影视打造“横影巨幕”

2018-12-29 10:57| 发布者: steven| 查看: 198| 评论: 5

12月27日,云南横店电影城(大悦城店)举行“横影巨幕”公开新闻发布会。这是横店影视股份有限公司首家启用中影光峰C50荧光激光放映解决方案,并联合杜比全景声合力打造的高端巨幕品牌,为影迷创造全新超级的视听盛宴!

据悉,横店影视股份有限公司(简称:横店影视)前身为横店电影院线有限公司,是经国家新闻出版广电总局批准的民营全国性院线,成立于2008年9月,主营业务为院线发行、电影放映及相关衍生业务。2017年10月12日,横店影视在上海证券交易所成功上市。

作为国内极具成长性的知名民营院线及影院投资公司,横店影视紧紧抓住国家大力发展文化产业的重大机遇,依托横店影视文化产业的品牌效应,以资产联结型影院投资为主导,在全国各层级城市快速扩张,并提前布局三四五线城市的市场空白点,通过自身连锁经营的优势,不断提升公司盈利能力和品牌影响力,闯出了一条独具特色的发展之路。2018年,公司在全国院线中票房收入排名第8位,在影院投资公司中票房收入排名第3位,主要经济指标位居全国院线前列,是全国电影院线行业的一支重要力量,在业内享有良好的声誉。

此次首发高端巨幕品牌“横影巨幕”,以S-PLUS的创意为品牌宣传核心,让顾客领略到顶尖的视听之效,让顾客沉浸在“横影巨幕”超视觉,享无限的观影体验中。这是该公司打造首个高端影院品牌“杭州纷腾电影生活馆”后的又一次品牌升级创举。

发布会当日,横店影视举行了“横影巨幕”的揭牌仪式;与中影光峰签订了深度战略合作协议,为未来持续合作保驾护航。据了解,中影光峰与横店影视早已有密切合作,在2018年7月27日的媒体报道中,横店影视已成为全国首条全激光覆盖的院线。本次中影光峰再次举力为横店打造 C50高端激光光源放映解决方案,助力横店影视高端巨幕品牌升级落成。本巨幕厅放映银幕尺寸达17.6 m,影片的3D亮度可达15.3FL,这也就是说即使是在大型影厅中观看色调较暗淡的电影,观众仍然可以看得清清楚楚。C50是中影光峰在 ALPD® 技术应用中的高端放映解决方案。其搭载中国创造的 ALPD®技术,拥有高于传统影厅的高亮度激光观影体验,并且拥有更为丰富的色彩,让影迷告别暗淡观影视界,其展现恒定的视觉体验。这是中影光峰高端解决方案C50的首个落地影城。

音响方面则采用了具有突破意义的杜比全景声沉浸式音频。杜比全景声是继环绕声之后的一大飞跃,感动人心的灵动音效遍布整个影厅,萦绕在你周围,甚至头顶上方,带你穿越到电影故事之中,给你高品质的声音娱乐体验。随着人物、场地、事物和音乐的声音以令人惊叹的真实感鲜活呈现,在空间中流动,你会感觉自己仿佛进入了电影情节之中。

云南昆明横店大悦城店“横影巨幕”1号厅,可容纳248人同时观影,是日,将推出精彩片花的免费体验活动,让顾客领略全新的震撼影音,横店影视将会为昆明观众带来超级的视听盛宴!


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