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QQ阅读上线7.0版升级推荐算法 “书找人”“人找书”真正两不误

2019-1-11 09:54| 发布者: steven| 查看: 1367| 评论: 171

近日,阅文集团旗下旗舰产品QQ阅读全新发布7.0版本。新版本大幅升级了推荐算法,将智能推荐算法与编辑人工筛选做了精细区隔,以便用户可以随时根据不同需求进行内容挑选,实现“书找人”+“人找书”左右逢源两不误,尽享真正的“个性化”阅读。

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作为国内领先的移动阅读APPQQ阅读不仅凭借庞大的内容储量领跑业界,而且立足先进的大数据和技术优势,不断探索和优化内容表达。从5.0版本开始,即率先在业内启用智能推荐帮助用户找书。历经多次版本迭代、技术升级,此次的7.0版在收集用户反馈的基础上,摒弃了原先将算法推荐和人工推荐混合的单一偏好推荐法,从更利于用户“感知” “互动”、满足需求“多样性”三方面出发,革新了核心算法排序,采用 “神经网络” “NLP自然语言处理” “机器学习排序”等多项最新技术,大幅提升推荐的精准度。目前安卓端已上线7.0版,IOS端也即将上线。

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QQ阅读7.0版新页面)

用户不仅可以在“书荒”时随时进入为自己量身定做的专属智能推荐页,探索更多感兴趣的作品,还可以管理专属推荐页,删除自己不感兴趣的作品。新算法则会根据用户的负反馈情况进行调整,越反馈越精准。而且,当用户不满于这种“量身定制”时,还可以手动切换到“男生” “女生““出版”等频道,去查看编辑人工筛选推荐的内容。各领域的内容精品任挑选。

些精品内容除了来自阅文旗下1000余万部海量的网文作品以及经典、热门的出版电子书,如《将夜》《庆余年》《凰权》《大江大河》《哈利·波特》《冰与火之歌》等,还来自日趋精彩的“漫画”“听书”专区。数万部漫画作品涵盖热血、玄幻、搞笑、校园、恋爱等分类,包括《斗破苍穹》《斗罗大陆》《全职法师》《一人之下》《王牌校草》《时光和你都很美》《狐妖小红娘》等等知名作品。听书专区提供影视原著、玄幻、都市、爱情、商业财经、教育培训等多种品类的有声书。有《斗破苍穹》《择天记》《超品相师》等高人气作品,也有《我有一座恐怖屋》《太初》《牧神记》《大王饶命》《萌妻食神》等阅文自制有声书。

除了内容推荐法的大幅升级,7.0版还同步优化了UI界面,聚焦“柔和、品质、年轻化”三大关键词,打造7.0视觉语言的升级,除了弱化过多的视觉样式显示,促进信息层级清晰,更通过图形色彩的优化和动效的运用,贴近年轻用户的需求。

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(用户在QQ阅读书籍页面的互动留言)

同时,年轻化也体现在QQ阅读一以贯之的互动功能设计上。作家可以通过“大神说”“神想法”“书籍红包”等与用户交流,用户除了可在书评区积极发声,通过月票、打赏激励作者,还可以通过“每章说”甚至“每段说”近距离互动,使在线文字阅读也能实现 “弹幕”效果。

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QQ阅读7.0版本推出福利专区)

此外,新版本推出的“福利专区”将原先分散在产品各处的用户福利礼包打包汇总,以提高用户领取效率。例如,配合1月13日即将在东方卫视开播的2018阅文超级IP风云盛典”,QQ阅读“福利专区”将同步上线晚会明星推荐书单限时免费阅读的福利活动。直播期间,用户还能参加高达1亿的书券/阅券红包雨活动。


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