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2019 CES展 罗技携手京东实力演绎“中国定制”

2019-1-11 11:19| 发布者: steven| 查看: 1970| 评论: 262

(2019年1月10日,上海讯)北京时间1月10日,第52届CES国际消费电子展在拉斯维加斯盛大开幕。罗技作为全球闻名的科技品牌,携旗下多品牌一同亮相。同时,罗技与首次参展CES的京东在展会上达成中国深度定制战略合作,罗技全球副总裁、创造力及生产力部门总经理Delphine女士,罗技中国副总裁任涛先生与与京东集团副总裁、电脑数码事业部总裁姚彦中先生以及京东外设业务部总经理戴可先生一同莅临现场,联合发布重磅新品罗技PEBBLE鹅卵石无限鼠标。

从左至右:任涛先生、Delphine女士、姚彦中先生、戴可先生

罗技携京东打造“中国定制”行业风向标

对于此次罗技与京东的深化合作,罗技中国副总裁任涛先生表示:“长期以来,罗技和京东一直保持着密切合作,从罗技静音鼠标京东总代模式、罗技MX518定制经典复刻游戏鼠标京东上市的成功,到此次携手京东共同推出’中国定制’罗技PEBBLE鹅卵石鼠标,罗技与京东的合作重点从产品向用户需求不断深化。未来,罗技将依托京东大数据平台,洞察中国用户更多实际所需,以前沿设计理念、创新产品回馈中国消费者,提供可在工作与生活任意切换的全场景产品。”

新零售时代驱动全渠道融合,产品与消费体验是品牌与用户沟通的工具,罗技利用京东大数据发现,用户对鼠标全场景化应用的需求不断增强,不仅追求静音、轻薄产品特性,更寻求具设计感的外观,彰显自我风格。此次专为中国消费者定制的罗技PEBBLE鹅卵石鼠标,可通过USB接收器和蓝牙智能无线技术进行连接,静音技术带来安静点击,三种时尚配色选择,无论是在图书馆学习,还是在办公室办公,鹅卵石鼠标都可以自然地融入环境。

PEBBLE外观设计灵感源于大自然中历经流水洗礼的轻巧鹅卵石,外形飘逸灵动,温润小巧,便于携带。充满自然气息的鹅卵石外形契合当下年轻消费者远离城市压力的内心需求,在每一次流畅点击之中,用户都拥有亲近自然之感、满足无拘无束的内心渴望。

在2019年CES现场,这款由罗技联合京东共同推出的罗技PEBBLE鹅卵石无线鼠标凭借独特的外形设计获得参会者青睐,在罗技展台众多明星产品之中脱颖而出。同时,这款专为中国用户定制的产品也标志着罗技从消费者需求出发创造优质产品设计的决心和能力已迈向成熟。

设计为先,“外设巨头”罗技携Timmy Ham惊艳亮相CES

此外在CES现场,罗技携带旗下罗技G、Astro、Jaybird等多品牌重磅亮相。在2019 CES众多参展品牌中,罗技展台格外具有艺术气息,也彰显罗技产品对前沿设计的不懈追求。此次,罗技邀请美国知名艺术家Timmy Ham一同打造艺术空间,以拉斯维加斯天际线为灵感,制作长形巨幅壁画,为人们提供无限想象空间。创作并不止于此,Timmy Ham也邀请CES线上线下观众一同加入创作,Timmy Ham预先在墙壁设计轮廓,参会者可在留白处填充色彩,并拍摄照片、在社交平台分享自己的创作,旨在激活用户创造力,将设计与生活相连接。

以拉斯维加斯天际线为灵感制作的长形巨幅壁画,为人们提供无限想象空间

在过去五年中,罗技揽获了全球100多个世界级设计奖项,包括红点设计大奖、德国iF设计大奖和Good Design设计大奖等,而在《Fast Company》杂志2018年最具创新力公司(MIC)榜单中,罗技更被评为“设计领域最具创新力的十大公司”之一。2018年,罗技MX Vertical人体工学鼠标等多款新品在中国更已揽获十余项媒体大奖。无论在设计美学领域、还是产品性能方面,罗技都以设计为先作为创新动力,赋予产品温度感、设计感,在使用过程中传递生活理念,满足用户所需。

罗技长期以来受到中国媒体与消费者的广泛认可,未来罗技更将中国消费者的诉求作为创新核心,携手京东展开深度合作,打造符合中国消费用户诉求的产品,拥抱中国市场,演绎“中国定制”产品增长之路。

关于罗技公司:

罗技专注于设计与人们生活紧密相关的产品,为用户架起通往数字体验的桥梁。30多年前,罗技已经开始将计算机与人们紧密联系在一起。如今罗技投身于设计型产品,通过运算、游戏、视频和音乐使联系更加紧密,转型成为云周边设备供应商,在全球140多个国家和地区展开业务。

罗技公司旗下拥有罗技、罗技G、Jaybird、Ultimate Ears、Astro Gaming、Blue Microphones等多个品牌,业务涉及生产力及创造力、电竞游戏、视频协作、音乐和智能家居多个领域。

罗技成立于 1981 年,是一家在瑞士证券交易所 (LOGN) 和纳斯达克全球市场(LOGI)公开上市的瑞士公司。如欲知更多信息请登录www.logitech.com.cn


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