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小狗电器以旧换新 定义小家电回收新模式

2019-1-30 15:51| 发布者: steven| 查看: 1439| 评论: 199

      俗话说,“旧的不去,新的不来”。这句话应用于我国家电领域,尤其是回收难度巨大、体系缺失的小家电范畴,则略显“尴尬”。如今家电市场上产品迭代日新月异,消费者更新换代的速度也日益加快,往往在享受新家电带来的欣喜时,难免要为旧家电的无处安放而“忧愁”。

据国家发改委数据显示,我国每年家电报废量已近1.2亿台,并且以年均增长20%的速度持续走高,可其中仅有28%的废旧家电能够通过正规渠道回收,其余绝大多数由二手小商贩进行简单拆解,资源利用率低,并且严重污染环境。面对小家电的回收困局,国内专家型清洁家电品牌小狗电器发起了覆盖全品牌、全品类的“以旧换新”公益项目,经过1个月的试运行,探索出了一个可循环可持续的小家电回收新模式

 

小狗电器迎难而上 以旧换新初见成效

为避免各大平台的壁垒限制,此次以旧换新项目在小狗电器官方商城开启试运行,用户通过小狗电器官方商城微信小程序申请小家电回收。用户在线上填写信息后,由小狗电器统一安排快递免费上门取件。废旧小家电再交由专业的再生资源回收机构进行无害化处理,从根源上降低了废旧小家电产生环境污染的可能性。

1月上线以来,本次以旧换新行动已收到近千次申请,获得全国各地用户的积极参与,初步印证了此回收模式的可行性和长久的可持续性。与此同时,新华网、光明网等国内主流媒体,以及王冠雄等众多知名媒体人纷纷为本次公益行动“点赞”,肯定小狗电器的勇气担当,支持这种以商业力量推动家电回收行业进步的公益先行模式。经过1个月的试运行,这次小狗电器发起的小家电以旧换新行动让公众、行业乃至社会,再次将目光聚焦于曾一度被遗忘的小家电回收领域,产生了广泛的影响力。

 

打破家电回收壁垒 构建生态回收闭环

这次小狗电器以旧换新行动的创新意义在于对传统家电回收模式的彻底打破。第一,不限制小家电的具体品牌和品类,统统回收;第二,在回收范围得以保障的基础上,进一步联合专业的资源回收机构——中国再生资源开发公司,统一废旧小家电进行无害化处理,有效解决了废弃小家电的二次污染问题;第三,参与用户可以获得金额不等的抵价券,享受在小狗电器官方商城的购新优惠,真正实现以旧换新,同时大大提升了用户的参与热情。

具体活动形式上,小狗电器借助更易于操作、传播的微信小程序,用户只需要在线提交回收信息,就会有快递员免费上门回收废旧小家电。足不出户、不花一分钱,就能完成小家电以旧换新,用实际行动践行公益,还能向身边人传递环保理念。总之,这次小家电“以旧换新”行动为用户和生态环境之间搭建一条绿色桥梁,探索出生态闭环的家电回收模式,开创家电行业之先河。

 

秉承公益初心 持续创新造福社会

众所周知,小家电没有大家电和数码产品的回收价值高,而且缺乏相应的政策支持,多数企业避之唯恐不及。但是,近年来小家电产品的销售量急剧攀升,加之回收体系混乱,废弃小家电已经成为我国主要的电子垃圾之一,是生态环保治理的重大难题。

小狗电器敢于将“矛头”直指回收老大难——小家电,成为家电行业第一个试水的企业,不仅是用户至上精神的一种彰显,亦是坚持造福社会的公益初心。小狗电器还承担活动期间产生的上门回收物流费和物件管理费等,旧家电回收所得收入全部捐赠给中华少年儿童慈善救助基金会用于公益助学,区别于多数企业“消费带动公益”的模式,这种公益先行的逆向模式,是小狗电器社会责任感的表现,也是小狗电器在公益探索上的创新。

据悉,这次试运行之后,小狗电器将根据回收情况和用户反馈进一步优化流程,为以旧换新的长期持续运作做准备。不仅如此,小狗电器的探索会给行业树立一个的带头、示范作用,能够带动更多同行参与进来,同时用实际行动引导消费者以环保方式处理小家电产品,培育消费者的环保意识。这次颠覆行业的小家电回收公益行动,打通了消费者、家电品牌以及回收再生产业,探索出小家电回收可持续、可循环的有效路径。


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