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春晚内外,抖音的两副面孔

2019-2-7 18:38| 发布者: steven| 查看: 2700| 评论: 219|来自: 中观网

  猪年央视春晚已落下帷幕,以独家社交媒体传播平台身份出现的抖音颇感失落。此次猪年春晚,抖音虽然避免了被临时下架的困境,但毕竟在央视春晚舞台只是作为辅助角色出现,无论从曝光从影响力都没有达到预期。而问题更为严重的是,抖音的“两幅面孔”已经被越来越多的人知晓。

图片4.png

  在今年的春晚前后,抖音是完全以一个正能量、传递中华民俗文化的形象出现。今年抖音的春晚互动活动是以“幸福又一年”为主题,各种互动都颇为贴合春节场景,比如用户在过年期间拍摄短视频,作出拜年手势时相机屏幕中会出现金元宝、灯笼、春联等春节元素,同时触发春节背景音乐;同时,抖音还发起了一个名为“集美好七音符”活动,用户集齐“哆来咪发索拉西” 七音符就可领取抖音发放的新春贺礼。

图片5.png

  欢度中国年、领新春祝福——浓浓的年味儿是抖音最想通过春晚舞台塑造的亲民、正能领的品牌形象。然而,抖音的这一边是春晚的和谐美好,那一边却是低俗、色情内容泛滥,刷不停的内容堪比精神鸦片,由此引发了众多家长们的担忧,而这一波担忧甚至延展到了海外。

  近日,有国外媒体发布报道称,抖音海外版Tiktok在海外很受欢迎,但是却面临因恋童癖、低俗色情问题引发的控诉。一位名叫J Aubrey的YouTube主发布了一则视频,视频显示,一位名为TheBudday的抖音用户,在Tiktok上大量未成年少女发送了含有色情内容的视频、信息和图片,希望能与其中某些少女保持性关系。

图片6.png

  这仅仅只是海外报道中的一小部分。就在前段时间,PMK创始人S. Ramadoss甚至公开发表声明,要求立刻禁止抖音海外版TikTok手机应用,以阻止它在社会中引发的“文化退化”。Ramadoss博士认为,该手机应用程序没有任何监管。他说,抖音上的用户经常会上传一些带有性暗示的舞蹈编排,这些露骨的色情视频一旦在网上引起关注,用户就会上传更多露骨的视频,以增加关注度。

图片7.png

  根据Ramadoss博士的声明可知,这个应用对青少年思想的负面影响已经引发了包括印度尼西亚、美国和法国在内的几个国家的担忧。

  跟Ramadoss博士担忧的一样,国内不少家长也对自家孩子刷不停的抖音表示“十分忧心”。

  有记者曾采访了多位家长都表示,“这些短视频里面什么都有,年龄小点的孩子缺乏辨别能力,模仿能力又强,跟着学的东西有好有坏。”

  一位家住武汉的家长何女士有一次就发现自家女儿微信给他人转账40元。经过询问才知道,女儿在抖音上认识的一个抖友推荐了一个聊天App,声称只要交40元会费,聊天都可以赚钱。对方还发来了一些截屏以示证明,上面显示每聊一句话就代表7聊币,每100元聊币可以兑换一元钱,还有一些兑换成功的转账记录。但何女士看到,这些截屏内容很有暗示和挑逗性,都是“哥哥”“妹妹”“睡不着”等字眼。何女士表示,“孩子对这些平台不设防,这是最让人害怕的。”

  不仅如此,抖音平台上经常出现的一些哗众取宠、恶搞的视频,这些往往被平台高推以吸引更多流量,但恰恰是这些内容引来大量的无脑跟风:之前就有孩子模仿抖音视频作弄自家弟弟,结果弟弟摔伤下巴缝了八针;有年纪小的女孩儿浓妆艳抹搔首弄姿……

图片8.png

  如今,这种在潜移默化中“带歪”孩子的视频在抖音上比比皆是,但孩子根本意识不到事情的严重性。因为对孩子来说,好玩、搞笑、吸引更多人关注和点赞是他们玩抖音的原动力,至于其他的孩子们还暂时没有正确的认知去甄别、筛选。而最应该担负起更多社会责任的平台方抖音,却没有对内容做出有效的审核和监管。

  虽然抖音每个月都会封禁几万的违规账号、删掉数万的违规视频,但真实情况是低俗色情、吸引眼球的低质内容依旧在平台泛滥。目前在百度搜索”抖音 低俗”关键词,相关结果超240万;百度相关资讯超16万,由此可见其严重程度。

图片9.png

  所以,一面在用这些灰色的、打擦边球的软色情内容让更多未成年人、更多成年人陷落,一面又在春晚高喊正能量的抖音,究竟什么时候才能真的“去伪存真”,成为正能量的一片净土呢?


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