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励展华博RHBVE深圳国际电子烟展携手蒸汽邦,开启全国一千家电子烟实体店之旅

2019-5-13 15:01| 发布者: steven| 查看: 6536| 评论: 199

20196月,国际知名展会主办方励展华博与电子烟行业知名媒体——蒸汽邦,携手举办2019油罐车活动,以自驾游形式,联合6家电子烟企业,走遍全国北京、上海、成都、武汉、长沙等40个城市的电子烟实体店,会见买家包括各地渠道商、批发商、零售商。其中8个重点市场省份,会在当地举办面向玩家消费者的嘉年华活动,让品牌方与当地消费者有面对面的交流与落地推广,并在不同区域收集用户真实需求与产品使用反馈。

2014年,中国出现第一家电子烟零售实体店Vape Shop2016年,Vape大烟雾文化在全国遍地开花,北京、上海、广州等城市每周都有新实体店开张,在2017年就突破了上千家总数,但是蒸汽烟产品仍属于亚文化,未走进主流市场。

2018-2019,行业整体产品类型由调压大烟雾设备全面转型为替换烟弹式小烟。产品售价整体下调后,出现了一大波的闭店潮。其中不乏品牌连锁店与经营多年的区域老牌实体店。随着产品的转型升级与新资本的进入,不少Vape Shop开启了《N+1》模式,这批店铺将成为未来市场的中坚渠道。

早在2016年,励展华博电子烟展就曾在上海、北京、沈阳等地举办蒸汽嘉年华,并与各地实体店有着良好合作。本次2019油罐车活动,为这两年新兴的电子烟企业和更新换代的电子烟实体店,提供了面对面机会,建立更深层次的合作,同时也为829-31日的深圳国际电子烟展邀约更多的专业买家,为参展企业打通国内销售渠道。

 

励展华博RHBVE电子烟展2016年曾在北京、上海、沈阳等地举办蒸汽嘉年华活动

 

关于RHBVE电子烟展:

深圳秋季电子烟展,至今举办五年,在中国电子商会电子烟行业委员会的指导下,与全球生产基地众多一线生产商如恒信、思格雷、格林韵达、Aspire等有着良好合作。曾举办同期活动中国电子烟高峰论坛、蒸汽大赛、Vape Queen网红选举等,为中国电子烟普及奠定良好基础。2019年,在产品升级、行业转型之际,重新调整展会定位为:“电子烟礼品展”,利用励展华博全国礼品展资源,将电子烟产品带向主流消费市场。

 

联系方式:

0755-33989300 马先生


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