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自如房源规模已突破100万间 暂不考虑IPO

2019-11-8 15:04| 发布者: admin| 查看: 1557| 评论: 154|来自: 中新经纬

  中新经纬客户端11月8日电 据悉,长租企业自如的房源规模近日已突破100万间,与角逐者的规模差距进一步拉大。目前正冲击上市的行业第二名蛋壳公寓,房源规模约为41万间,第三名青客公寓约为10万间。自如房源规模约是二者总和的两倍。

  自如成立8年间,已为全国九个城市近45万业主、300万自如客提供居住产品和生活服务。业内人士指出,长租机构长效运营能力主要体现在规模及入住率两个核心指标上。资料显示,在规模领先的同时,自如目前入住率高达95%,居行业首位。

  “规模和入住率能体现企业运营管理能力,但用户口碑是我们更为看重的。”自如相关负责人表示。目前,自如反应用户口碑的净推荐值(NPS)高达60.55%,其中业主NPS为72.1%,根据贝恩咨询的调研数据,60.55%的NPS甚至高于宝马、苹果等公司。

  NPS是国际中常用的品牌口碑指标。在NPS的调查过程中,用户会被分为“推荐者”“被动者”和“贬损者”三类。用推荐者的百分数减去贬损者的百分数,即为净推荐值。它可以直接反应用户对品牌的忠诚度。

  最近长租公寓行业正处多事之秋,一方面“爆雷潮”持续,另一方面,青客、蛋壳为解决“钱荒”问题相继提交IPO申请,其中青客已完成上市。自如CEO熊林近日表示:“不急于IPO,长租行业已从创业期进入精耕期,更需要聚焦于用户价值和社会价值。”(中新经纬APP)


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