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搜狗Q4财报:智能硬件难以盈利,主营业务收入全面下降

2020-3-11 18:23| 发布者: admin| 查看: 907| 评论: 47

202039日,搜狗(NYSESOGO) 公布了2019年第四季度及全年未经审计财报。财报显示,搜狗2019年第四季度总收入3.01亿美元,环比下跌4.41%

 

本季度净利润环比下跌5.4%,为0.35亿美元。2019年度搜狗公司净利润为0.89亿美元,2018年为0.988亿美元。财报结果很不理想。

 

这与搜狗上一季度财报中的预测基本一致,认为基于宏观经济与在线广告行业挑战的潜在影响,以及不断收紧的监管环境等,这样的下降不可避免。

 

 

核心搜索业务收入下降,疫情冲击将面临长期停滞

 

与搜索相关业务仍是财报收入中的最大占比,约91.2%。具体来看,其在2019年第四季度数字为2.746亿美元,同比下降1%,环比下跌4.72%

 

一直以来,搜索和搜索相关收入都是搜狗的主要营收来源。近年来,搜狗搜索和搜索相关收入一直处90%以上的高占比,营收结构单一,风险极大。

 

而核心业务收入的下跌直也接导致搜狗第四季度净利润的下滑,本季度净利润为0.35亿美元,环比下跌5.4%

 

这主要由两方面原因导致:一是受经济形势影响,2019年广告行业整体增速放缓;另一方面,信息流、短视频广告迅速增长,分流了一部分搜索广告。而搜狗在老牌的百度、360搜索、神马搜索,和后来发力的微信、今日头条的夹击下,没有明显竞争力,因此下滑也是必然。

 

并且,今年第一季度由于受疫情影响,搜索广告将依然处于增长停滞的状态。搜狗CFO周毅在财报电话会议中指出,虽然搜索流量大量增长,但对目前搜狗在搜索相关的营收方面,并没能有什么帮助,想要恢复也至少要大半年的时间。

 

 

智能硬件发展疲软,长期无法盈利

 

据搜狗官网显示,目前搜狗已落地的硬件产品主要有,搜狗旅行翻译宝、搜狗速记翻译笔、糖猫儿童对讲定位手表等产品。市场反馈都很不理想。

 

在京东关于搜狗录音笔的评价中,操作极其不方便、翻译准确度太低、语音转写错误较大等批评非常常见,产品甚至被嘲是“正常的中国人看不懂”的水平。

 

 

目前市面上智能录音、翻译产品不计其数,而搜狗一直未能找到自身产品定位,在翻译水平与产品设计上未有明显特点,产品质量饱受诟病,也就难怪销量一直不见起色了。

 

今年,搜狗还发布了新款录音笔,但依旧没能让搜狗在智能硬件这个领域实现盈利。其CEO王小川在接受媒体采访时也无奈表示,“并不期待利润产生”。看来搜狗自身,也早在智能硬件领域,对产品不抱有太大希望了。

 

2018Q3开始,搜狗其他收入大幅下滑后,便陷入持续低迷状态,其财报给出的解释无一例外都是由智能硬件产品的销售额下降导致的。市场认可度可见一斑。

 

对于投资者来说,搜狗发布几款智能硬件产品并不是关键,能否通过发布的新品实现盈利才是重点。而这些,似乎是搜狗一直以来都在有意回避的问题。

 

试问一家自称发展AI的企业,却声称不追求其智能硬件的盈利,那究竟是在追求什么?难道只是为了蹭热点,打着AI的旗号,粉饰企业的无能吗?

 

 

现如今,AI产业的落地商业化、盈利能力正是整个行业发展中的重中之重,企业离开了“硬核”产品,其他的无疑只是空谈。

 

目前,搜狗的主营业务收入下降,寄希望救命的智能硬件,又一直销售疲软,得不到市场认可,无法盈利。

 

如果搜狗再不正视其智能硬件发展乏力,营收水平全面崩盘的现状,找寻自救之法,在AI市场竞争激烈的今天,被淘汰也只是早晚的事。



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