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掌阅与弹个车联合人民文学、磨铁和时代华语 开启423书香旅程

2020-4-22 12:27| 发布者: admin| 查看: 17930| 评论: 19

明天就是“世界读书日”了,国内领先数字阅读平台掌阅联合汽车新零售品牌弹个车,共同发起“阅读每一程”主题活动,417-30日期间,邀请国内知名作家法医秦明、苏芩、陆琪、安意如作为阅读领航员,联合人民文学出版社、磨铁图书、北京时代华语等权威出版机构,在阅读的旅程中,寻找有趣的生活,探索未来的方向

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作为数字阅读与汽车互联网产业的代表品牌,掌阅与弹个车的跨界合作可谓是强强联合。双方联合邀请法医秦明、苏芩、陆琪、安意如等知名作家作为“阅读每一程”好书推荐官和阅读领航员,在掌阅APP、弹个车APP及其天猫旗舰店等平台,为参与活动的读者送出掌阅VIP年卡、“阅读加油包”等礼品,还将有机会获得好车首月免费开的福利,将“书与远方”都送给你。此外,弹个车和掌阅还在北京、广州、上海、杭州、厦门、深圳、南京等全国110个城市的楼宇进行宣传,总投放量超19.3万块屏,总曝光人次4.8亿,与全国用户共度“世界读书日”,踏上旅程,畅读好书。

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