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昆药KPC携三七进军大健康领域,开启药植护肤

2021-6-7 13:28| 发布者: admin| 查看: 356| 评论: 9|来自: 金评媒


近日,欧特欧国际咨询有限公司发布《2020年美妆-面部护肤市场分析报告》,报告数据显示从2020年面部护肤下细分类目TOP20品牌集中度及占比变化来看,面部护肤细分类目品牌集中度均较高,其中眼部护理、防晒、爽肤水、精华品牌集中度最高,TOP20品牌零售额占比均超5成。

而从2020年面部护肤下细分类目TOP20品牌变局来看,品类格局变化大,这意味着该细分市场对于新品牌来说有更多的机会。

根据英敏特报告,消费者对季节性产品的功效需求在护肤品类中尤为明显。这和消费者的护理方式以及护理产品周期性需求有关,如六七八月份防晒需求大幅增加,而冬天补水面霜等则销量大涨。

作为一个新兴护肤品牌,昆药集团旗下药妆品牌KPC洞察市场趋势,重磅打造三七弹润透亮系列产品,科学助力天然养肤。系列产品中包含精华水乳、面膜和眼部精华,为消费者提供护肤系列套装,满足基础面部护理需求。


昆药集团以其雄厚技术和医药背景,深耕三七领域七十余年,不断创新研发,从药品领域延伸至大健康产品领域,特有的三七总皂苷提取技术保证了三七有效活性成分的高纯度提取。三七作为云南最具特色的优势生物资源之一,研究表明其主要成分“三七总皂苷”具有促进血液微循环,扩张血管、降低心肌耗氧量、抑制血小板凝集、延长凝血时间、降血脂、清除自由基、抗炎、抗氧化等药理作用,广泛应用于心脑血管和相关疾病的预防和治疗。除了在药物领域的应用外,三七在护肤领域的发展前景极为广阔,三七总皂苷成分能够促进血液循环,令肌肤气色红润、化解代谢堵塞,让活性物直达肌底。同时促进蛋白质生成,集抗氧化+抗糖化+抗光老化+祛皱作用于一体,天然植物萃取成分让你的肌肤问题快速得到解决,重建受损肌肤屏障,保护肌肤不受氧化侵害.


洞察消费者需求,顺应市场趋势,KPC携三七系列新品在护肤赛道上持续发力,开启精准护肤新时代。

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